Website design and development: image and substance
Like most successful contemporary organizations, you recognize
that you need to have an effective, attractive website, as necessary as a business card or a business sign outside your office.
It is one of your most powerful marketing and office administration tools:
1. Helps validate your business within your industry
2. Provides the professional identity that today's customer or client expects
3. Provides all levels of information about your products or services
4. Highlights your work using digital photos; e.g., building projects, solar panel installations, antique furniture, etc.
5. Automates sales processes
6. Identifies your added value; e.g., "Hot coffee always ready for our guests" or "All contractors have earned their Master's license"
7. Informs visitors of events
8. Can help build a client/patron community
9. Saves money by posting collateral materials online for clients to print at their convenience; e.g., brochures, white papers
10. Location/direction information reduces time you have to spend on the phone and more
The best sites are dynamic!
Ideally, always evolving, refreshed every few weeks or months (also important for search engine optimization), new graphics, events, news and other components attract repeat visits. We offer updating services at low monthly or quarterly fees. Alternatively, we can build Content Management into your site, enabling you to make the changes yourself if you are somewhat tech-savvy.
Review a few of our sites to get acquainted with a variety of types of content we include. Note that each site is unique, created for its particular audience and according to the client's budget.
Note about video files: To prevent wiping out the data storage of your webhosting, the best route to embed video footage in your site is to upload the video to youtube.com or another video hosting site. Once the video is uploaded to one of these hosting sites, we'll embed the reference code into a page of your website, thus "connecting" to the video, and allowing you to play it from your site. The trickiest part is just making sure that the file you upload from your dvd or other video source is a format the video hosting site accepts. You may find that you have to convert your current video file type to an alternate file type, in which case you may have to download conversion software. If you run into problems, we're here to assist clients - or administer the video and upload for you. Just ask. |
Have us create a positive, memorable identity for your business or other organization with a custom website.
Phone: (978) 463-9151 / Hours: 9 am to 6 pm weekdays, and Sat. mornings by appointment
