Video Guide for Clients: Production Day

 

On the day of the video shoot, there are a variety of steps you will need to take to prepare. They should be reviewed and organized before we arrive please. *Fees are based upon the understanding that you, the client, is prepared before we arrive (read caveat at bottom please).

 

Keep in mind that videography, and separate sound recordings when indicated, normally require a minimum of 2 or 4 hours. Note that though the finished video product may be only minutes long, it results after a myriad of edits to maintain only the best video and audio taken from hours of professional recording.

 

Being prepared includes the following at a minimum, below. There may be other preparation steps for your particular video, but that will have been discussed and agreed upon well ahead of the production day.

 

1. Audio requirements For reasons of recording clear audio, please ensure that all machinery, air conditioners, etc., are turned off please (especially machines that use cooling fans. Note fans may continue to run after heating and cooling is shut off, so plan ahead to make sure the fans are also no longer running when our Production Staff arrives. Thank you.)

 

2. Talent Wardrobe Suggestions (i.e., what any staff wears that will be videotaped)

The Do’s: Pastels Blues Grey Brown tones Soft colors Simple, subtle patterns

The Don’ts: Clothing with logos on them (other than that of the company that is being videotaped) Intricate and/or bright patterns Plaids Pin-striped shirts or jackets [Avoid if possible: solid black, white or reds]

3. Please make sure that each person who will be videotaped understands his/her respective roles and has had proper proper rehearsal time *before we arrive. There will have been conversations well ahead of the production to provide the information you need to accomplish the best video, in addition this webpage.

 

4. When in front of the camera:

Unless you are told otherwise by Production Staff don't look directly at the camera, speak at a normal "livingroom" conversational sound level, and avoid "ums" and "ahs". It is best to just pause a short moment between thoughts instead.

 

5. Being relaxed, or at least "acting" relaxed, is one of the keys in a good production. Speak at a normal pace, use some inflection if you can, and smile once in a while when it seems appropriate. For example, smile when you say something like: "You will love our friendly service at the Acme Widget Market!".

 

No worries! We're here to guide you to make the best video possible. After all, the MediaArchitects.Co name is on everything we do.

 

Please contact us to let us know what you would like to do for a video >>.

1. Documentary Style and Informational Videos

 

We videotape what you want to feature about your business or particular product(s). We'll guide you to write a narrative if necessary, decide on the staff you want to participate, and guide you to prepare the production area (e.g., a manufacturing floor, front office, salon, classroom or any location where a neat, quiet environment can be achieved). It's our camera work and story optimizing editing abilities; your content. Usually 1-3 minutes long. We intentionally make this approach affordable for even small businesses, including sole proprietorships.

 

2. Commercial Ad Style

 

We'll assist you in making a decision about the essential theme/story and the length of a video ad. In the case of a commercial, Media Architects' Creative Skills-Meet-Business -Development in our approach. It's often 30 seconds to 1 minute long.

 

Note that whether a video is to be published on a TV station or not (versus just a website) will influence production and costs. Please note that this should be determined before production starts.

 

3. Event Videos

 

Our main goal is to be virtually unnoticed while simultaneously in the thick of the event. We unobtrusively capture the people and environment from a professional's documentary perspective. Special events, like weddings, will be a prized possession, whether on a website we design for the occasion, or if we provide the video in a format of your choice with no online posting (please ask us about film versus video before production).