Video Guide for Clients: Preproduction

 

There are a myriad of variables for each video we make for clients and we are positioned to help you through the whole process. We make it a smooth, fluid and even a fun project for you and your staff!

 

First, Media Architects can help you determine the type of video production you need (please see possibilities below). We'll also need to confirm in which venues the media will be broadcast now or in the future before production starts; e.g., a video that is only embedded in a website is formatted different from one that will also be broadcast on TV. So, if it's intended for TV broadcast at some point, we need know to know that up front please.

 

Generally we can put video approaches [or "story"] into 3 main categories. You may feel confident that you know what is required for your own business. But, if not, we'll work with you to help make that determination. Please contact us to let us know what you would like to do for a video >>.

[If you have already contracted us for a video, you or your organization need to prepare for the day of video production. Link to required production preparation notes >>]

1. Documentary Style and Informational Videos

 

We videotape what you want to feature about your business or particular product(s). We'll guide you to write a narrative if necessary, decide on the staff you want to participate, and guide you to prepare the production area (e.g., a manufacturing floor, front office, salon, classroom or any location where a neat, quiet environment can be achieved). It's our camera work and story optimizing editing abilities; your content. Usually 1-3 minutes long. We intentionally make this approach affordable for even small businesses, including sole proprietorships.

 

2. Commercial Ad Style

 

We'll assist you in making a decision about the essential theme/story and the length of a video ad. In the case of a commercial, Media Architects' Creative Skills-Meet-Business -Development in our approach. It's often 30 seconds to 1 minute long.

 

Note that whether a video is to be published on a TV station or not (versus just a website) will influence production and costs. Please note that this should be determined before production starts.

 

3. Event Videos

 

Our main goal is to be virtually unnoticed while simultaneously in the thick of the event. We unobtrusively capture the people and environment from a professional's documentary perspective. Special events, like weddings, will be a prized possession, whether on a website we design for the occasion, or if we provide the video in a format of your choice with no online posting (please ask us about film versus video before production).