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SEO: Search Engine Optimization

Media Architects is pleased to perform many of the tasks associated with SEO. There are dozens of possibilities. Your strategy depends on your business type and its audience(s) (i.e., markets). To be really successful you need to apply a few hours per week to SEO, or have someone perform those tasks on your behalf. We start from here:

 

First note that Search Engines, such as Google, have certain goals: 1. locate the websites with the most relative content. 2. check to see that a website gets visitors, the more the better, and 3. that the site is active; i.e., updated. [we are not addressing PAID placement of websites on a search results page]

 

Beyond the initial design implementation of seo friendly html and content, we find that clients are generally misinformed about the power their website designer or any other online seo/development service provider has to guarantee excellent search engine results.

 

Much better search results are accomplished with the clients being willing to support the following:

 

1. Updating their site regularly; either through their designer/developer (i.e., us) or on their own (content management or cms>)

 

2. Frequent and ongoing social media participation (as applicable for a business type: maybe Twitter, Facebook, LinkedIn, MySpace, YouTube, etc.). We are able to this on your behalf. Additionally, we can research and write blogs> for you.

 

3. Continued payment of Google Adwords (noting that any Adwords campaign, by the way, is an item itself that requires research time).

 

We realize that this is a serious weekly administrative task for your company or non-profit. But it is the Reality of the monster-sized machine that the Internet has become. And don't let anyone tell you differently.

 

Therefore, if you are being offered a service that costs some hundreds or thousand of dollars to guarantee the top organic placement for your website in search engine results like Google and Yahoo, without buying Google adwords or other ad purchases, then the provider probably deserves to be paid that well because they are performing dozens of tasks on your behalf.

 

Among other things, it means that this service provider is working intimately with you and your business to know the moves your business makes to contribute heavily/update in Social Media venues on your behalf. This might also include writing blogs for you, and changing website metadata to reflect responses to competitors' websites over time, Adword research, etc. And there is more!

 

This is what we do do for you included as a service in your web design, with SEO services expanded on an a la carte fee basis >>